SEO strategies change very often depending on the updates released by the search engines and the demands of your target users. However, there is a specific approach to search engine optimization that enhances the chance that you get more organic traffic in 2022 and your website will be properly indexed without any risks to be penalized or removed from the index.
I’d like to share some of the most hard-hitting SEO tips to keep in mind when creating your optimized content for a website.
What is organic traffic?
Before we start, let’s just briefly review the definition of organic traffic for those who may feel confused. Organic traffic is the number of visitors that go to your page from free sources. Search engines like Google or Bing can be also considered to be the free sources of traffic.
So now I’ll highlight some of the SEO best practices that work in 2022.
Old-school SEO? Nope! It’s still tall in the saddle! Using meta descriptions for every single post is a pretty old SEO technique but it still works if you need a user to click your website in the search results and get onto your web page. Your title and description are the first pieces of content that a user sees on the SERPs when getting the results for their search query, this is called a snippet.
Your meta can contain the keywords that your target users are looking for and if they see those keywords right in the snippet on the SERPs they are more likely to click that link and get to your web page. You get more clicks even without actually increasing your rankings.
In 2022, people are often searching for users’ guides like “how to center a shortcode” (website development) or “ how to cook pasta” (cooking), etc, and such articles are called DIYs or ’do-it-yourself’ posts. If your title starts from ‘how to’ and replies to the question that a user asks in their search query this is going to increase your click-through rate as well.
Another key aspect among the SEO best practices is improving your FAQ page. Frequently asked questions are useful for your site both to improve the user experience and make the key information easy to find as well as works for enhancing your rankings.
FAQs increase your web page visibility in the search results if you make it right. Do research to include only relevant questions into your FAQ section, check your industry and business-related questions that are the most popular on Quora or Reddit, properly structurize your data, and build easy navigation to make your FAQs simple to find either from your homepage or from any other page of the website (for instance, using breadcrumbs, sidebar category lists, sidebar menus, etc.).
Now let’s discuss some SEO tips that are going to help improve the effectiveness of your content marketing as well as make your on-page SEO a bit better.
If you run a blog and publish new content on a regular basis, for some time it stays popular and clickable by your subscribers and new visitors.
When time passes, your content gets older and the information you mention in it is not already up-to-date. So, it’s 2022 coming up, and now it’s time to revise your older posts, complement them with additional information, replace older images and publish them with new dates.
Note: Republishing should be made not too frequently, once a month would be enough. The post URL should not be changed. If you want to change the URL of your post, make a redirect to drive traffic from the older URL to the new one to prevent the older URL from showing a 404 error when someone hits it.
Internal linking is useful both for SEO to help search spiders better index your content and for users to better find any interrelated information. For instance, when you create a post about the post readability and you suggest your readers use some specific online services for checking and improving the readability, you can highlight a service name and add a hyperlink to your other post with a list and review of every service.
Such interlinking between the posts is called topic cluster since you just interconnect two or more posts with similar topics and create a series of posts instead of repeating the same idea every time you create a new post that covers a similar or related piece of information.
You send a reader to the related posts to provide a more comprehensive insight into the idea you describe just in a single article. In addition, you make a user stay longer on your website and browse more of your website pages, and finally, you get the chance that a visitor that just brings you the traffic is also going to convert.
In 2022, it is quite ok to update the older posts by adding the links to the newer posts into them, and it’s quite alright to add links to the older posts into your latest ones.
User experience is the major thing that contributes to the top SEO ranking factors. In one of my previous posts, I’ve already mentioned the Core Web Vitals tool made by Google and available through its Search Console.
This tool is going to help identify the issues with UX that are considered to be important in 2002. So you can check your website speed, user interactions, navigation, responsive design, visual stability, etc., and then fix those issues if there are any.
Link building is a key one among other top SEO ranking factors since it plays a significant role in driving organic traffic from search engines. When link building is combined with insightful technical SEO, quality content, perfect user experience, and good on-page SEO, then getting more organic traffic in 2022 is much easier.
Actually, link building is purchasing links from other websites to your own one. The important aspect is that a link should be a do-follow one since no-follows don’t bring any advantages to your traffic rank.
Links are used by the search engines to crawl the Web, so they index the internal and external links of your website to ‘scan’ your content and to properly rank it based on this factor in combination with other SEO factors.
When it comes to discovering the SEO best practices, it’s always important to analyze the behavior of users to learn which strategy works the best for the target visitors to make the desired action and bring the required conversions.
The last click is the attribution that indicates the point of impact that a user last engaged with before taking a required action (before converting). The obtained data helps to create similar points of impact to enable a user to take the required action again in the future.
When a user is searching for something and you are able to deliver it to them at the moment they need it, you are going to get their last click. In other words, your website will be the last place they search to make a purchase or take any other action to bring your the necessary conversion. This works.
Well, I hope this brief list of SEO tips is going to be much helpful for optimizing your websites in 2022 and obtaining the good organic traffic and conversion you are striving to receive.
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